Category Archives: Article

The Making of DieHard Fan

By | Article, Press | No Comments

Intro from Image Metrics – At Image Metrics, we are proud of our partnership with the innovators at Nissan and the resulting creation of the #1 downloaded DieHard Fan app. This augmented reality app, powered by Image Metrics award-winning technology, allows fans to first choose their favorite collegiate sports team and then select the detailed face…

Read More
3039614-poster-p-1-most-innovative-companies-2015-loreal

Fast Company Selects L’Oreal as World Innovator Using Image Metrics Technology

By | Article, Press | No Comments

In their annual World’s Most Innovative Companies published March, 2015, Fast Company applauded L’Oréal for their business acumen in “turning screens into applicator brushes.” This “inspirational” technology is reliant on the Image Metrics facial recognition sciences. ELISA MALA – March 2015 #50 – L’Oreal FOR TURNING SCREENS INTO APPLICATOR BRUSHES. The…

Read More
Mobile App powered by L'Oreal Paris

Don’t Let Mobile Pass You By

By | Article, Press | No Comments

IAN THIEL – November 11, 2014 Today’s consumers engage with their favorite brands through multiple touch points, ranging from social media, email and mobile. Smart marketers have embraced this cross-platform, cross-device ecosystem to uncover the growth levers that are integral to the success of their businesses. But many are hesitant…

Read More