Image Metrics animated futuristic faces in the Black Eyed Peas' music video for hit lead single, “Boom Boom Pow" off their album The E.N.D. Motion Theory, producers of the video, turned to Image Metrics to animate the stars’ faces into fluid and metallic alter-egos that add an elegant digital edge to the look of the video.
“Since Image Metrics doesn’t require markers or makeup to produce facial animation, we were able to use footage directly captured from our original shoot, eliminating any lost time from shooting separate effects shots. With the facial animation Image Metrics produced, we were able to achieve the balance of realism and digitalism we wanted for the video," says Mark Kudsi, co-director of the video.