L’Oreal Executives Discuss Digital Innovation at Their 2015 Annual Financial Information Meeting

“Makeup Genius is a real beauty advisor in our consumers’ pockets, bringing a level of service never seen before in our channel.  Result: more than 6.3 million downloads. Delivering a personalized service at mass scale will definitely reinforce our CPD business model.  We intend to take full advantage of this historical opportunity to give close service and a closer connection to our consumers on all our brands.”

-Marc Menesguen, L’Oreal President, Consumer Products Division

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Makeup Genius is Transforming the Makeup Industry

  • Location:  Cannes Film Festival 2014
  • Partners: L’Oreal Paris and Image Metrics
  • Players: Celebrity Ambassadors

Facial image mapping technology takes the cosmetic world by storm. Makeup Genius skyrockets to one of the Top #5 Apps on iTunes within days and L’Oreal announces record sales.

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We Put Top Tech In Consumers’ Hands

Any iTunes user can experience the exciting new Makeup Genius app. Taking the app charts by storm, this “magic mirror” is changing the way cosmetics are purchased worldwide.

Image Metrics brings professional grade markerless facial tracking to consumer mobile apps.

Our technology analyzes and adjusts for harsh lighting conditions, ubiquitous cameras, diversity of skin tone, ethnicity and eye shape, all in real-time and with one-button calibration.

See how Makeup Genius works

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Makeup Genius Before

After

MakeupGenius After

Photo-Real Emotion Capture

Faces are the most recognized conduit of emotion.  Stories are told and sold through human performance and skilled digital artistry.   Image Metrics technology solves the most complicated challenge of creating believable facial animation.

It’s about a perfect balance of art and technology.  We leverage robust algorithms that understand the many intricacies of facial composition and movement from our years of experience producing digital entertainment.

See groundbreaking photo-real EMILY project

Latest Press

Fast Company Selects L’Oreal as World Innovator Using Image Metrics Technology

In their annual World’s Most Innovative Companies published March, 2015, Fast Company applauded L’Oréal for their business acumen in “turning screens into applicator brushes.” This “inspirational” technology is reliant on the Image Metrics facial recognition sciences. ELISA MALA – March 2015 #50 – L’Oreal FOR TURNING SCREENS INTO APPLICATOR BRUSHES. The…

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Core Tracking

Image Metrics facial tracking solutions are market-leading in facial markerless motion tracking for PC and mobile.

Image Metrics is a pioneer in the field of computer vision with numerous patents held in facial recognition, analysis and animation technologies.  The company’s proprietary algorithms capture, recognize and analyze nuanced facial expressions and emotions in real-time using nothing more than a standard webcam.  Using the same core technology that was once only available to elite professional animators, Image Metrics now delivers a vital element to companies looking to enable immersive, new experiences on devices, in games and in other online environments.

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